IN 2012, WE HAD A VISION.
To revolutionize what it meant to be an energy drink company. We set out to create the healthiest, best performing Energy Formula possible - for gamers and beyond. With what started as just 3 flavors—Blue Ice, Fruit Punch and Lemon Lime—quickly evolved into something unexpected... A movement. A culture. And most important, a Community.
For over 10 years, with your help, we’ve placed ourselves in history by having the most passionate and diverse community of fans, customers, and partners - delivering on our promise of helping you reach your full potential.

built alongside the most epic
creators and worlds


ENTER A NEW WORLD AND DON’T LOOK BACK
No matter what your grind looks like — gamer, artist, athlete, student, creator — G FUEL’s got your back! Packed with antioxidants, vitamins, and zero sugar, our energy formulas are built to boost focus and performance without the crash. Whatever your hustle, G FUEL helps you level up and crush it.
With over 368,000+ verified 5-star reviews on Shopper Approved, we’re not just talk — we’re trusted by legends. Clean, natural ingredients. No junk. Just energy that hits. And with 40+ epic flavors to choose from, there’s always a new way to fuel your day.